Aut-Wint 2023 Edition
Pure London opens its doors to fashionistas on a very positive note. There is a synergy and positive attitude and a welcoming smile to all the womenswear fashion retailers.
Pure kicked off its Autumn Winter 23/24 edition on 12th Feb 2023 in a full swing.
Also set up side by side at Source Fashion, the UK’s leading responsible fashion sourcing & garment manufacturing show. Doors open tomorrow Yesterday.
Get ready for inspiration, trend forecasting, fashion business insights, and sustainability advice. Pure London is THE show for the fashionistas and you’re sourcing and buying needs.
The show opened at Olympia London, 12-14 February.
Sustainability
Pure London has a unique section dedicated to Purely Sustainable brands which is a carefully curated selection of environmentally conscious exhibitors leading the way in addressing their environmental and social impact.
It’s an interesting platform to explore this destination to discover emerging ethical designers and sustainable brands to provide your customers with access to designers in womenswear, accessories, footwear, and jewelry, who are making a positive impact in the industry.
Promostyl
Pure London’s official trend agency partner
Since 1966, Paris-based Promostyl has advised global businesses and brands with trend book fashion, brand strategy, and collection development, using societal, cultural, economic, artistic, and technological evolutions and key markers to determine market and consumer trends and translate data into style concepts and trend reports.
The partnership with the Parisian agency feels like a natural fit for Pure London. In July, we saw Promostyl connecting with and inspiring visitors, through their trend sessions on the catwalk as well as their own space on the show floor.
Ready to Wear
Discover the season’s most-wanted fashion pieces from new names and established designers in the ready-to-wear destination at Pure London. From effortlessly elegant evening wear to contemporary classics for modern women, here you’ll find essentials for every modern woman’s wardrobe including womenswear, resort wear, and exciting contemporary designs.
Premium
Designed with elegance and longevity in mind the collections on show at Premium are the work of distinctive high-end labels.
Accessories
An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.
Pure Body
A dedicated space for all things intimate, this is a glimpse into chic athleisure collections, lingerie, swimwear, hosiery, and nightwear from vibrant international labels. From functional everyday styles to delicate luxury and high-performance sportswear, BODY covers it all.
